STRAVA

Year in Sport France Press Campaign

CHALLENGE

• Strengthen Strava’s leadership in sports data analysis in France.
• Position the brand as the go-to reference for sports trends through its annual Year in Sport report.
• Generate strong, high-quality media coverage in the French market.

PLAN

• Deployment of a multi-angle press strategy tailored to the French market.
• Identification of 6 key themes: running and cycling, Gen Z & tech, multisport, sport as a social network, active holidays, regional data
• Personalised pitch by media vertical (Tier 1, endemic running/cycling, tech, lifestyle, regional daily press)
• Targeted outreach to journalists with exclusive local data and differentiating regional insights.

RESULTS

• 48 Publications
• +100M audience
• 100K€ EAE