SODASTREAM EVENT ART

Challenge

• Event Sodastream : organisation d’un évènement pour le lancement de la nouvelle Sodastream Art

Plan

• Seeding press and influence with cocktails to make at home.
• A nod to Water Day, two activities on the programme: tasting of cocktails and daring mocktails created from the 4 new organic syrups and a tailor-made mixology workshop to reveal your bartending talents.
• Organisation of an event on the occasion of Water Day

Results

• 7 influencers present / 7 journalists
• Request for press release and visuals
• 195 social media hits
• Reach: 6,770,000
• EMV: €299 000