SANS COMPLEXE LINGERIE
SANS COMPLEXE LINGERIE
PROMOTION OF THE NEW BRAND PLATFORM, AMBASSADORS AND THE ‘BIEN DANS MES SEINS’ CAMPAIGN
Challenge
- Announce the launch of the new brand platform and branding
- Highlight the new brand ambassadors Laetitia Milot and Romane Dicko
- Communicate the brand’s values and key messages around body positivity

Action Plan
- Organisation of 10 interviews with brand ambassadors in the women’s press (print and online)
Results
- 10 articles dedicated to Sans Complexe Lingerie and its ambassadresses
- 5 marketing / communication articles
- Media: Biba, Aufeminin.com, Grazia.fr, Journaldesfemmes.com, Fraiches.fr, Marieclaire.fr, Femmeactuelle.fr, Rewell.fr, Mariefrance.fr
- Stratégie, Sportbuzzbusiness, Fashionnetwork, Cbnews…