SANS COMPLEXE LINGERIE

PROMOTION OF THE NEW BRAND PLATFORM, AMBASSADORS AND THE ‘BIEN DANS MES SEINS’ CAMPAIGN

Challenge

• Announce the launch of the new brand platform and branding
• Highlight the new brand ambassadors Laetitia Milot and Romane Dicko
• Communicate the brand’s values and key messages around body positivity

Action Plan

• Organisation of 10 interviews with brand ambassadors in the women’s press (print and online)

Results

• 10 articles dedicated to Sans Complexe Lingerie and its ambassadresses
• 5 marketing / communication articles
• Media: Biba, Aufeminin.com, Grazia.fr, Journaldesfemmes.com, Fraiches.fr, Marieclaire.fr, Femmeactuelle.fr, Rewell.fr, Mariefrance.fr
• Stratégie, Sportbuzzbusiness, Fashionnetwork, Cbnews…