BARBOUR

Rewax & Repair – World’s First Workshop

CHALLENGE

• Raise visibility for the world’s very first Barbour workshop, dedicated to jacket repair and re-waxing, and promote the brand’s sustainability commitments to the general public.

PLAN

• Identification of the editorial angle and pitch to the M6 7pm news editorial team.
• Placement of a feature on the repair and re-waxing of technical outdoor garments.
• Organisation and coordination of the shoot in the workshop with the brand: footage of a jacket being re-waxed, shots on sewing machines, interview with the workshop manager on services, pricing and sustainability commitments.

RESULTS

• 1,5M audience
• 80K€/MIN EAE