PLT LOLLAPALOOZA

PrettyLittleThing event at Lollapalooza

Press relations, E-PR

Challenge

  • Take advantage of the Lollapalooza Festival to set up an activation with a crew of female influencers
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ASAP_COMMUNICATION_PLT_LOLLAPALOOZA_EVENT_MODE

Plan

  • VIP invitation @Rania saiidii @Mimiar @Rebeccarih @Paolalct @Rawell saiidii

Results

  • 5 influencers present
  • 42 posts and stories on Instagram
  • 16,000 interactions
  • Reach of 1,300,000 people in digital
  • EMV: €106 574

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