SANS COMPLEXE LINGERIE

Press trip Paris Match at Sans Complexe Lingerie

CHALLENGE

• Strengthen Sans Complexe Lingerie’s brand awareness and credibility by leveraging Paris Match’s massive audience and iconic status.
• Tell the brand’s story, unveil the behind-the-scenes of manufacturing, and prove its French expertise by opening its doors to the media.

PLAN

• Organisation of a full-day immersion experience at La Wanzaneau, the brand’s headquarters: tour of the manufacturing workshops, meeting with the Managing Director, exchanges with the creative studio team, total immersion in the brand’s DNA and values.

RESULTS

• 1 Page in Paris Match + Online
• +7M audience
• 38 500€ D’EAE