PARFOIS

Parfois

E-PR, Event, Media Relations

Challenge

  • Introducing the new limited edition capsule collection
  • Promote brand evolution and repositioning

Plan

  • Organization of the presentation day (decoration, catering, virtual reality headset…)
  • Invite print and web fashion journalists to discover the new collection

Results

  • 48 print and web journalists were here
  • 10 influencers
  • More than 50 social networks contents

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