LITTLE MOONS

Challenge

• Reaching out to the general public
• Introducing the Little Moons World

Plan

• An immersive experience over 200m2 in the Little Moons world, around 4 universes
• Creation of communication media (menu, flyers, press releases…)
• Digital campaign on social networks
• Social networking amplification with Léna Mahfouf, Natoo, Chloé Gervais, Samiloft, Le Guide Ultime, Monsieur Thomas, Poopie…
• Press amplification with Sortir à Paris, Do It In Paris and Paris Secret

Results

• +5,500 visitors over 4 days
• +12,600 Little Moons tasted
• +17M Social media impression
• +8M Press impression
• +830K€ EMV