LITTLE MOONS

Challenge

• Increase Little Moons’ position on supermarket ice-cream shelves
• Set up activations from May to July with a common theme inspired by the brand’s fundamentals: fun, colourful, gourmand.

Plan

• 360° communication throughout the summer in Paris :
• Branded tricycles in the Marais during June
• Opening of an immersive popup of +200m2 opens in July
• Sales at Hôtel Mahfouf throughout August

Amplify physical actions with a powerful, effective and long-term media plan throughout the summer via THE Influencer LENA SITUATION

WHY LENA SITUATION

Lena is the next-door girl who embodies good humor with authenticity and casualness. She balances perfectly between the world of luxury and mass-market brands. Her SMs generate figures that make her one of the most followed influencers in France.

LENA SITUATION in figures

INSTAGRAM 4,4M

• Average views Reels: 2,93M
• Average views Post : 1,64M
• Average views Story : 595k

TIKTOK 3,1M

• Average views : 1,7M

YOUTUBE 2,7M

LAST COLLABS

Adidas, Typology Paris, APM Monaco, Camaieu, Avène, Prada, Bumble, La Redoute, Balmain, Longchamp, Kenzo…….

Results

TRICYCLES :

• 4 published contents
• Total impression SM : +4M
• Total clics on the tag : +28k
• +90k€ EMV

POP UP :

• 4 published contents
• 2-hour line-up at the pop-up
• Total impression SM : +6M
• Total clics on the tag : +45k
• +120k€ EMV

HOTEL MAHFOUF :

• 8 published contents
• 70 000 visitors
• 43 000 LM sold
• Total impression SM : +6M
• +130k€ EMV