Little Moons


  • Increase Little Moons’ position on supermarket ice-cream shelves
  • Set up activations from May to July with a common theme inspired by the brand’s fundamentals: fun, colourful, gourmand.


  • 360° communication throughout the summer in Paris
  • Digital campaign on social networks
  • Press coverages
  • Influencer partnership
  • Press media plan
  • Branded tricycles in the Marais during June
  • An immersive popup of +200m2 opens in July
  • Sales at Hôtel Mahfouf throughout August


  • 7 days of full time brand presence
  • +20K people reached by tasting
  • +28K Little Moons dégustés
  • 80 press and influencer seedings
  • +210 press releases and social network
  • +19M total reach
  • +1M€ EMV