LITTLE MOONS

Challenge

• Increase Little Moons’ position on supermarket ice-cream shelves
• Set up activations from May to July with a common theme inspired by the brand’s fundamentals: fun, colourful, gourmand.

Plan

• 360° communication throughout the summer in Paris
• Digital campaign on social networks
• Press coverages
• Influencer partnership
• Press media plan
• Branded tricycles in the Marais during June
• An immersive popup of +200m2 opens in July
• Sales at Hôtel Mahfouf throughout August

Results

• 7 days of full time brand presence
• +20K people reached by tasting
• +28K Little Moons dégustés
• 80 press and influencer seedings
• +210 press releases and social network
• +19M total reach
• +1M€ EMV