LAND ROVER EXPERIENCE

Land Rover event

Press relations, E-PR, Event

Challenge

  • Land Rover Experience: Immersion for the brand experience
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ASAP_COMMUNICATION_LAND_ROVER_EXPERIENCE

Plan

  • 10 influencers and lifestyle journalists invited on an extreme driving course
  • 4×4 off-road driving & towing workshops

Results

  • 25 press releases, posts and stories

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