LAND ROVER EXPERIENCE
Land Rover event
Challenge
- Land Rover Experience: Immersion for the brand experience
![ASAP_COMMUNICATION_LAND_ROVER_EXPERIENCE](https://asap-com.fr/wp-content/uploads/land-rover-experience_voyage-de-presse_.rp_influence_asap-communication_2png-edited.png)
![ASAP_COMMUNICATION_LAND_ROVER_EXPERIENCE](https://asap-com.fr/wp-content/uploads/land-rover-experience_voyage-de-presse_.rp_influence_asap-communication_3-edited.jpg)
Plan
- 10 influencers and lifestyle journalists invited on an extreme driving course
- 4×4 off-road driving & towing workshops
Results
- 25 press releases, posts and stories