WHISKY SHOP
Johnnie Walker House
Challenge
- Positioning whisky in the world of luxury through experience, staging, dramatisation and presenting the brand’s premium references
![ASAP_COMMUNICATION_JOHNNIE_WALKER_HOUSE](https://asap-com.fr/wp-content/uploads/johnnie-walker-house-le-27-06-16-2-1024x682.jpg)
![ASAP_COMMUNICATION_JOHNNIE_WALKER_HOUSE](https://asap-com.fr/wp-content/uploads/johnnie-walker-house-le-27-06-16-4-1024x682.jpg)
![ASAP_COMMUNICATION_JOHNNIE_WALKER_HOUSE](https://asap-com.fr/wp-content/uploads/pascal-elbe-@-johnnie-walker-house-the-whisky-shop-le-27-06-16-1024x682.jpg)
Plan
- Creation and distribution of a dedicated press release announcing the opening of the Whisky Shop with the entire Johnnie Walker brand storytelling
- Installation of a private Johnnie Walker Lounge on the 1st floor of the Whisky Shop presenting the entire range with a focus on super premium references as well as exclusive products
- Organisation of the opening press evening
Results
- 20 journalists present at the event
- 3 interviews organised