JOHNNIE WALKER – JOHNNIE WALKER HOUSE

Issues

Positioning whisky in the world of luxury through experience, staging, dramatization and presenting the brand’s premium references

Action plan

• Creation and distribution of a dedicated press release announcing the opening of the Whisky Shop with the entire Johnnie Walker brand storytelling
• Installation of a private Johnnie Walker Lounge on the 1st floor of the Whisky Shop presenting the entire range with a focus on super premium references and exclusive products
• Organization of the inauguration press evening

Results

20 journalists present at the event
3 interviews organized