WHISKY SHOP
Johnnie Walker House
Challenge
- Positioning whisky in the world of luxury through experience, staging, dramatisation and presenting the brand’s premium references
Plan
- Creation and distribution of a dedicated press release announcing the opening of the Whisky Shop with the entire Johnnie Walker brand storytelling
- Installation of a private Johnnie Walker Lounge on the 1st floor of the Whisky Shop presenting the entire range with a focus on super premium references as well as exclusive products
- Organisation of the opening press evening
Results
- 20 journalists present at the event
- 3 interviews organised