HACKETT X ASTON MARTIN

Hackett Aston Martin Racing Pro


Challenge

  • Introducing the new Aston Martin Racing Pro by Hackett collection

Plan

  • Press trip in London
  • Interview with Jeremy Hackett and Marek Reichman
  • Private launch party at the Vinyl Factory, Soho
  • Test drive of the latest Aston Martin at Silverstone with Darren Turner, Aston Martin Driver and Matt Baker, Aston Martin Engineer

Results

  • 10 spin-offs in the men’s press and news media
  • EMV: €25 000