HACKETT – ASTON MARTIN RACING PRO

Issues

Establish and maintain a close relationship with the media and influencers
Ensure the brand’s presence on the press and web
Present the new Aston Martin Racing Pro by Hackett collection

Action plan

• Organization of a press trip to London
• Organization of interviews with Jeremy Hackett and Marek Reichman
• Private launch party at the Vinyl Factory
• Organization of Aston Martin tours with Darren Turner and Matt Baker

Resultat

3 pages negotiated in advance