HACKETT – ASTON MARTIN RACING PRO
Hackett Aston Martin Racing Pro
Issues
Establish and maintain a close relationship with the media and influencers
Ensure the brand’s presence on the press and web
Present the new Aston Martin Racing Pro by Hackett collection


Action plan
- Organization of a press trip to London
- Organization of interviews with Jeremy Hackett and Marek Reichman
- Private launch party at the Vinyl Factory
- Organization of Aston Martin tours with Darren Turner and Matt Baker
Resultat
3 pages negotiated in advance