HACKETT – ASTON MARTIN
Launch of the collection
Launch of the HackettxAston Martin collection in Paris
- To support the brand in the launch of its capsule collection in collaboration with Aston Martin.
- To establish the legitimacy of the brand and its collaboration with Aston Martin in the fashion world.
- Organisation of a private party in Hackett’s boutique, boulevard des Capucines
- Entertainment: Dj Set, jazz band, photo call, barber shop…
- Invitation of journalists and targeted influencers
- Creation of content and videos during the event
- More than 100 journalists present
- More than 70 influencers present
- A reach of more than 1 million people in digital
- EMV: €55 500