HACKETT – ASTON MARTIN

Launch of the collection

Press relations, E-PR, Event

Challenge

Launch of the HackettxAston Martin collection in Paris

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Problematic

  • To support the brand in the launch of its capsule collection in collaboration with Aston Martin.
  • To establish the legitimacy of the brand and its collaboration with Aston Martin in the fashion world.

Plan

  • Organisation of a private party in Hackett’s boutique, boulevard des Capucines
  • Entertainment: Dj Set, jazz band, photo call, barber shop…
  • Invitation of journalists and targeted influencers
  • Creation of content and videos during the event

Results

  • More than 100 journalists present
  • More than 70 influencers present
  • A reach of more than 1 million people in digital
  • EMV: €55 500

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