FOODSPRING
Foodspring
Challenge
- To introduce the foodspring amino acid range
- To create a strong link with sports/fitness journalists
- To position foodspring as THE partner for athletes
![ASAP_COMMUNICATION_FOODSPRING_ACIDES_AMINES](https://asap-com.fr/wp-content/uploads/asap_communication_foodspring_acides_amines-edited.jpeg)
![ASAP_COMMUNICATION_FOODSPRING_EVENT_BOXE](https://asap-com.fr/wp-content/uploads/lasalledesport-1-edited-767x1024.jpeg)
![ASAP_COMMUNICATION_FOODSPRING_ACIDES_AMINES](https://asap-com.fr/wp-content/uploads/asap_communication_foodspring_acides_aminees_-edited.jpeg)
Plan
- Organise a boxing class for sport/fitness journalists
- Organisation of a tasting of the products on site + gift bags offered at the end of the session with the products presented live
Results
- 8 journalists present
- KPI’S: 5 articles traded on foodspring