FOODSPRING

Challenge

• To introduce the foodspring amino acid range
• To create a strong link with sports/fitness journalists
• To position foodspring as THE partner for athletes

Plan

• Organise a boxing class for sport/fitness journalists
• Organisation of a tasting of the products on site + gift bags offered at the end of the session with the products presented live

Results

• 8 journalists present
• KPI’S: 5 articles traded on foodspring