LA GRANDE MAISON
Grand Marnier Party La Grand Maison
Challenge
- Establish the legitimacy and visibility of Grand Manier in the mixology territory by offering a brand experience
![ASAP_COMMUNICATION_GRAND_MARNIER_EVENT_PARIS](https://asap-com.fr/wp-content/uploads/grandmarnier_evenement_lagrandemaison_asapcommunication_agence_rp_presse_paris-edited-1024x767.jpg)
![grand_marnier_asap_communication_evenement_lagrandemaison_agence_rp_paris-e1666618624325-edited](https://asap-com.fr/wp-content/uploads/grand_marnier_asap_communication_evenement_lagrandemaison_agence_rp_paris-e1666618624325-edited.jpg)
Plan
- Organisation of an event with an unexpected concept and an exceptional scenography
- Creation of a logo dedicated to the Grande Maison and used on all media
- Activities: tasting workshop, olfactory experience, holograms, photocall, cocktail bar, DJ set…
Results
- 800 participants including 175 journalists and influencers
- 40 press coverage
- 173 impressions on the various social networks
- A reach of more than 8 000 000 people
- EMV: €110 000