LA GRANDE MAISON

Grand Marnier Party La Grand Maison

Press relations, Event

Challenge

  • Establish the legitimacy and visibility of Grand Manier in the mixology territory by offering a brand experience
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Plan

  • Organisation of an event with an unexpected concept and an exceptional scenography
  • Creation of a logo dedicated to the Grande Maison and used on all media
  • Activities: tasting workshop, olfactory experience, holograms, photocall, cocktail bar, DJ set…

Results

  • 800 participants including 175 journalists and influencers
  • 40 press coverage
  • 173 impressions on the various social networks
  • A reach of more than 8 000 000 people
  • EMV: €110 000

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