BARBOUR GOLD STANDARD
Launch of the new collection during Fashion Week
Challenge
- Showcasing the new Gold Standard collection outside the catwalk during Paris Fashion Week
![ASAP_COMMUNICATION_BARBOUR_MODE](https://asap-com.fr/wp-content/uploads/barbour-ambassade_event_influence_rp_asap-communication_3-e1666617754647.jpg)
![ASAP_COMMUNICATION_BARBOUR_MODE](https://asap-com.fr/wp-content/uploads/barbour-ambassade_event_influence_rp_asap-communication_2.jpg)
Plan
- Invitation of international journalists and influencers: men’s press, news, car, motorbike – Figaro Magazine, Vogue, The Good Life, Monsieur – @nicolassimoes – @maxime_heras and @felix_brice
Results
- 35 journalists and 15 influencers present
- 25 Posts & Stories
- EMV: €96 000