BARBOUR GOLD STANDARD

Launch of the new collection during Fashion Week

Press relations, E-PR

Challenge

  • Showcasing the new Gold Standard collection outside the catwalk during Paris Fashion Week
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ASAP_COMMUNICATION_BARBOUR_MODE

Plan

  • Invitation of international journalists and influencers: men’s press, news, car, motorbike – Figaro Magazine, Vogue, The Good Life, Monsieur – @nicolassimoes – @maxime_heras and @felix_brice

Results

  • 35 journalists and 15 influencers present
  • 25 Posts & Stories
  • EMV: €96 000

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