COLMAR
Colmar
A 360° plan for the brand’s 100th anniversary
Challenge
- A 360° plan to celebrate the centenary of the Colmar Italian brand
![](https://asap-com.fr/wp-content/uploads/as_com_foto_brand-history_anni-60-70_cd_001-1-901x1024.jpg)
![](https://asap-com.fr/wp-content/uploads/family-portrait_casual-2-1024x475.jpg)
Plan
- Organization of a press trip with Les Echos Week-End to Monza (visit to production facilities and interview with executives).
- Development of a customized media plan with 10 magazines (eco / news & fashion press mix) from October to December 2023.
- Invitation to influencers and fashion journalists to the 100th anniversary party in Milan
- Influencer partnerships to highlight the anniversary collaboration between the designer Joshua Vides and Colmar.
- Set-up of a pop-up at Galeries Lafayette for 3 weeks with influencer and media push + presence of a branded tricycle on the corner (free coffee).
Results
- Strong brand presence in the media and social networks for 4 months
- Brand sagas + 3 winter fashion editorials => + €280K media EAE + 10M reach
- 56 social network coverages / Reach 926,000 / EMV: €65K