COLMAR OPENING STORE
Opening of a flagship store
Challenge
- Generate buzz for the opening of the first Colmar flagship in Paris on rue Etienne Marcel
![ASAP_COMMUNICATION_COLMAR_FLAGSHIP_INFLUENCE_EVENT](https://asap-com.fr/wp-content/uploads/colmar_.opening-store_rp_influence_event_asap-communication_2-edited-2.jpg)
Plan
Pyramid scheme over 3 days:
- Influence and cool kids evening
- Le Petit Club” evening organised by Madame Figaro. Presentation of the collection by Agnès Poulle
- Evening organised by Stylist dedicated to the readers of the magazine. Private sales