COLMAR OPENING STORE

Opening of a flagship store

Press relations, E-PR, Event

Challenge

  • Generate buzz for the opening of the first Colmar flagship in Paris on rue Etienne Marcel
ASAP_COMMUNICATION_COLMAR_FLAGSHIP_INFLUENCE_EVENT

Plan

Pyramid scheme over 3 days:

  1. Influence and cool kids evening
  2. Le Petit Club” evening organised by Madame Figaro. Presentation of the collection by Agnès Poulle
  3. Evening organised by Stylist dedicated to the readers of the magazine. Private sales

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