COLMAR

Colmar

E-PR, Event, Media Relations

A 360° plan for the brand’s 100th anniversary

Challenge

  • A 360° plan to celebrate the centenary of the Colmar Italian brand

Plan

  • Organization of a press trip with Les Echos Week-End to Monza (visit to production facilities and interview with executives).
  • Development of a customized media plan with 10 magazines (eco / news & fashion press mix) from October to December 2023.
  • Invitation to influencers and fashion journalists to the 100th anniversary party in Milan
  • Influencer partnerships to highlight the anniversary collaboration between the designer Joshua Vides and Colmar.
  • Set-up of a pop-up at Galeries Lafayette for 3 weeks with influencer and media push + presence of a branded tricycle on the corner (free coffee).

Results

  • Strong brand presence in the media and social networks for 4 months
  • Brand sagas + 3 winter fashion editorials => + €280K media EAE + 10M reach
  • 56 social network coverages / Reach 926,000 / EMV: €65K

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