CHANDON GARDEN SPRITZ

Chandon Garden spritz

Press relations, E-PR

Challenge

  • To help people discover or rediscover Chandon Garden Spritz
  • Celebrate autumn and Halloween with a seeding Chandon Garden Spritz
ASAP_COMMUNICATION_CHANDON_SPRITZ
ASAP_COMMUNICATION_CHANDON_SPRITZ
ASAP_COMMUNICATION_CHANDON_SPRITZ
Pascal Elbe

Plan

  • Organisation of a portage for 20 journalists and 40 kol’s
  • Design of a floral arrangement by Debeaulieu and a custom-made candle by Atelier Lutèce + bottle of Chandon Garden Spritz + Perfect Serve
  • Deliveries by appointment and active reminders

Results

  • PR: 5 publication under negotiation
  • E-RP: 20 spin-offs (post & stories)

See all best cases