BELLISSIMA

A 360° STRATEGY TO INCREASE AWARENESS OF BELLISSIMA IN FRANCE

Challenge

• Support the launch of the Bellissima brand on the French market
• Increase awareness and visibility of Bellissima in France
• Make Bellissima a key actor in hairdressing tools in France
• Generate drive to eshop during the holiday season
• Generate reusable content for social media push on the brand’s social networks

Plan

• Implementation of a press media plan to increase the brand’s visibility in affinity media: Biba, Cosmopolitan, Elle, Elle.fr, Gala, Femmeactuelle.fr
• Participation in the Marie France and Top Santé Beauty Awards
• Creation of a crew of ambassador influencers: a 3-step approach via Tiktok and Instagram. Story formats to maximize drive to eshop and Reel & Tiktok formats to maximize impressions.
• An organic influencer gifting campaign
• A push media campaign on Bellissima’s Tiktok and IG accounts.
• Organization of a Bellissima salon in a Haussmanian apartment for a day to introduce the brand and test products.

Results Media Plan

• 6 coverages
• 55 485 898 audience
• + over 95 000€ in EMV

Results Beauty Awards

• Marie France: winner of the “jury’s favorite” award
• Top Santé: winner of the “hair beauty” award

Results Press

• 71 coverages
• + 500 000 000 audience
• EMV : 501 920€

Results Event

• 51 journalists / 32 influencers (5 paid + 27 unpaid)
• 86 social media coverage
• EMV SM : 121 870€
• Estimated impressions : 11 968 487

Results Paid Partnerships

• 76 contents (Ig + Tik Tok)
• Estimated impressions : 5.5M
• EMV : 131 336€

Results Organic Influence Campaign

• 156 contents
• Estimated impressions : 1.9M
• EMV : 67 720€

Results Social Media Bellissima

• 8 pushed contents
• Estimated impressions : 3.2M

Total Social Media Figures

• 278 contents
• Estimated impressions : 10.8M
• EMV: 222 686€