BELLISSIMA

Welcome to “LE SALON BELLISSIMA”

Challenge

• Support the launch of the brand on the French Market
• Discover Bellissima brand & test the products in a very Chic & Premium venue to elevate the brand 
• Meet journalists and influencers
• Increase brand awareness in France

Plan

• A unique experience in a 200m2 Parisian appartment
• Have  products tested by a team of hairstylists
• Relax with a head massage
• Creation of communication materials (invitation, save the date, bag, thank you card, etc.)

Results

• 52 fashion, beauty and lifestyle journalists
• 32 beauty and lifestyle influencers
• 126 SM contents
• Total impressions : 11,968,487
• Total EMV : 121 870€