BEARFRUITS
Launch of the brand
Challenge
Launch of Bear Fruit – new hair mask brand from Procter & Gamble
![ASAP_COMMUNICATION_BEARFRUITS_PRESSE_INFLUENCE](https://asap-com.fr/wp-content/uploads/beartfruits_asapcommunication_agence_lancement_marque_presse_influence_rp_paris2-2-1024x1024.jpg)
![ASAP_COMMUNICATION_BEARFRUITS_PRESSE_INFLUENCE](https://asap-com.fr/wp-content/uploads/beartfruits_asapcommunication_agence_lancement_marque_presse_influence_rp_paris3-2-1024x1024.jpg)
![ASAP_COMMUNICATION_BEARFRUITS_PRESSE_INFLUENCE](https://asap-com.fr/wp-content/uploads/beartfruits_asapcommunication_agence_lancement_marque_presse_influence_rp_paris4-4-1024x1024.jpg)
![ASAP_COMMUNICATION_BEARFRUITS_PRESSE_INFLUENCE](https://asap-com.fr/wp-content/uploads/beartfruits_asapcommunication_agence_lancement_marque_presse_influence_rp_paris6-1024x558.png)
Plan
- Massive seeding for 120 journalists and beauty influencers
- Event-based box: sourcing – creation – production
Results
- 200 posts and stories
- A reach of over 9M people on social networks
- 83 press coverage
- EMV : €1 264 000