BEARFRUITS
Launch of the brand
Challenge
Launch of Bear Fruit – new hair mask brand from Procter & Gamble
Plan
- Massive seeding for 120 journalists and beauty influencers
- Event-based box: sourcing – creation – production
Results
- 200 posts and stories
- A reach of over 9M people on social networks
- 83 press coverage
- EMV : €1 264 000