BARBOUR

PRESS DAY AND INFLUENCE AT THE ABBAYE DES VAUX-DE-CERNAY

DNA/Emotion/Experience

Challenge

• Install the BARBOUR brand in its British DNA with a fashion twist
• Present the brand’s summer collections, little known from the general public
• Highlight the upcycling & sustainability aspect of iconic waxed jackets

Action Plan

• Organization of a bespoke day at the Abbaye des Vaux-de-Cernay: chill, boat trips, cycling, lunch at the Réfectoire and tea time in the gardens.
• Invitation of 4 journalists and 5 influencers
• Rewaxing masterclass
• Creation of contents, videos, posts and stories distributed on the brand’s website and its social media

Results

• 5 influencers(@chloeandyou, @dianekari, @wiwoos, @kevis, @woshi)
• 4 journalists (Monsieur, Le Figaro Magazine, Gala, Auto Heroes)
• Contents : 79
• Impressions : 417 321
• EMV = 58 657€