AMAZFIT

Amazfit Cheetah 2 Pro: an intimate launch, 9 journalists, hands-on format.

CHALLENGE

Build Amazfit’s local credibility within the French running ecosystem and position the Cheetah 2 Pro as a performance tool for demanding runners, beyond the standard consumer smartwatch.

PLAN

• Exclusive use of the ROND restaurant at La Montgolfière, 18th arrondissement (premium Parisian club)

• Intimate briefing format (9:30–11:00 AM) with the Amazfit EMEA team

• Hands-on session to test the watch in real conditions

• Appearance by Julien Bartoli for on-the-ground testimony

• Dedicated corner for Yeman Crippa’s victory watch & Targeted outreach to specialist running, sports tech, and B2B sports media

RESULTS

• 9 journalists in attendance

• 8 press features

• Over 4,200,000 in reach

• €75K in AVE (Advertising Value Equivalent)