NUTRIPURE

360° PR Support – 1 Year of Strategic Visibility

CHALLENGE

• Grow Nutripure’s brand awareness in France through a dual PR strategy: showcase product innovation (Endurance range, Long Distance, health supplements) AND embody the brand through its spokespeople (founder, nutritionist, communications director).

PLAN

• 148 product tests organised: 74 sports press (trail, running, cycling) + 74 women’s/wellness press (Vogue, Elle, Gala, Cosmopolitan)

• 22 strategic interviews: Florent Carrio (15 national media + 5 regional daily press), Marie Chavanes nutritionist (2 Gala.fr), Anthony Million communications director

• 7 press releases for product launches (Vitamin D, Collagen, Electrolytes, Long Distance, Pure Recovery, Energy Gel, Pure Detox)

• 4 activated brand ambassadors: Ciryl Gane (MMA), Perrine Laffont (skiing), Cassandre Beaugrand (Olympic triathlon), Justine Dupont (surfing)

• Strategic event coverage: Paris Marathon (April), Paris 2024 Olympics (July), heatwave period (hydration)

RESULTS

• 167 Press Mentions
• 872M audience
• 784K€ EAE