VICTORIA – PRESS TRIP

Victoria Press trip


Issue

Develop brand awareness in France.

Action plan

Organization of a press trip to Barcelona
Participation in a festival: dedicated VIP area, disguises, concert…

Results

Two journalists for the people and fashion press present
Presence of 3 French influencers : @Natoo, @Catia_du_Cosmos, Sand_dly
A reach of more than one million people
60 digital fallouts