VICOMTE – SUMMER COCKTAIL

Vicomte Summer cocktail


Issues

Present the new SS19 collection illustrating the new face of the brand
Ensure the presence of the brand on the press via shopping requests and visuals

Action plan

  • Organization of a cocktail party in a summer universe.
  • Invitations to journalists in the women’s and men’s press
  • Strategic and targeted relaunching

Results

Presence of 30 journalists
Press coverage in fashion, women’s and men’s magazines, lifestyle, specialized magazines… (Vogue Homme, Luxsure, Monsieur, GQ, Les Echos/Le Parisien…)