Smirnoff

Launch of the Limited Edition


Challenge

  • Support the launch of Smirnoff’s limited-edition Neon and create a powerful reach around the product during over summer

Plan

  • Creation of a video and GIFs posted online
  • Organization of a contest
  • Partnership with webzines to give away bottles

Outcome

  • Over 20 winners
  • 10 web media partners
  • Over 200 000 people reached on social media