Smirnoff
Launch of the Limited Edition
Challenge
- Support the launch of Smirnoff’s limited-edition Neon and create a powerful reach around the product during over summer
Plan
- Creation of a video and GIFs posted online
- Organization of a contest
- Partnership with webzines to give away bottles
Outcome
- Over 20 winners
- 10 web media partners
- Over 200 000 people reached on social media