Shock Absorber

Press trip


Challenge

  • Show and support the brand’s scientific know-how

Plan

  • Press trip to Portsmouth, England, where Shock Absorber products were born through studies conducted by researchers at the University of Portsmouth specializing in breast anatomy
  • Press conference with 10 journalists and influencers at Horler University: highlighting the benefits of the products
  • Sports sessions with product testing

Outcome

  • 6 journalists and 5 sports and fitness influencers attending
  • More than 110 stories and posts on social media
  • Editorial coverage in women’s press
  • Over 100 000 people reached through digital
  • AVE: 25 000€