Shock Absorber
Press trip
Challenge
- Show and support the brand’s scientific know-how
Plan
- Press trip to Portsmouth, England, where Shock Absorber products were born through studies conducted by researchers at the University of Portsmouth specializing in breast anatomy
- Press conference with 10 journalists and influencers at Horler University: highlighting the benefits of the products
- Sports sessions with product testing
Outcome
- 6 journalists and 5 sports and fitness influencers attending
- More than 110 stories and posts on social media
- Editorial coverage in women’s press
- Over 100 000 people reached through digital
- AVE: 25 000€