QUARTZ CO – FW 2018 COLLECTION

Quartz Co FW 2018 Collection


Issues

To introduce the new collection
Establish a close relationship between journalists and the brand

Action plan

  • Organization of an open house for the presentation of the new Quartz Co Fall / Winter 2018 – 2019 collections
  • Creation and design of a “Save the Date” for journalists
  • Strategic and targeted follow-ups

Results

25 journalists attended