PRETTYLITTLETHING

PrettyLittleThing x Naomi Campbell

Media Relations

Launch of the Naomi Campbell collaboration

Challenge

  • Introduce PLT x Naomi Campbell collab and make noise to target a younger consumer
  • Position the brand as a Premium brand with a premium Collection
  • Prove brand awareness internationally
Victor Anate, Naomi Campbell, Edvin Thompson

Plan

  • Presence of Fashion Editors in New York to attend the fashion show
  • Organizing interviews with Naomi Campbell

Results

  • 42 coverages
  • Audience : 605 177 689
  • EMV : 339 785€

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