PRETTY LITTLE THING – ACTIVE WEAR

Pretty Little Thing Active Wear


Issues

To present the new sport collection of the brand
Assert the legitimacy of the brand and the quality of its sports collection
Ensure a close relationship between the brand and the media-influencers

Action plan

  • Organization of a sports session at L’Usine Paris
  • Invitations to journalists and influencers
  • Preparation of gifts for the influencers and journalists present

Results

10 influencers and 2 journalists present
More than 30 stories and an Instagram post