PRETTY LITTLE THING – ACTIVE WEAR

Issues

To present the new sport collection of the brand
Assert the legitimacy of the brand and the quality of its sports collection
Ensure a close relationship between the brand and the media-influencers

Action plan

• Organization of a sports session at L’Usine Paris
• Invitations to journalists and influencers
• Preparation of gifts for the influencers and journalists present

Results

10 influencers and 2 journalists present
More than 30 stories and an Instagram post