PORTRAITS

TO EMBODY THE BRAND

Challenge

How to highlight the men and women behind the brands we support in order to:

• Establish legitimacy
• Embody the brands, tell their story and recount their journey
• Offer expert insights into specific sectors

Plan

• One-to-one pitches tailored to each journalist
• Organisation of interviews (video or in situ) and/or press trips
• Journalist follow-up, sending additional material (figures, illustrative visuals)
• Monitoring

Some examples of portraits

• Florent Cario – Co-founder of Nutripure – Sport Stratégies 

• Guillaume de Laforcade, CEO Jaillance – Les ÉCHOS, by Julie Le Bolzer

• Greg Cottret, CEO Sporteed – Paris Match by Audrey Levy

• Stefano Colombo, Dir. Marketing Colmar – L’Équipe Magazine by Judith Spinoza

• Frédéric Rensonnet, CEO Les Nouveaux Ateliers – Les Échos by Julie Le Bolzer

• Antoine Vigneron, Co-fonder of ODAJE (ex. M.Moustache), Les Échos Entrepreneurs by Camille Prigent

• Greg Cottret, CEO Sporteed – Les Échos Week-End by Jessica Bertherau

• Thibault Repelin, co-fonder ODAJE (ex. M.Moustache) – Management by Laura Para Craviotto