POLAROID – MOMMY BLOGGER

Issues

Create a brand experience with fun activities and build brand legitimacy on the quality of its products by testing polarization

Ensure the visibility of the brand at the digital level

Establish and maintain a close relationship with a community of mommy bloggers

Action plan

• Organization of an afternoon dedicated to mommy bloggers
• Invitations of influencers with their children
• Organization of creative, playful and colorful workshops around the rainbow glasses
• Logistical organization: preparation of gifts for children, activities for children, food and soft drink area

Results

24 posts on Instagram and Facebook
16 posts on Twitter
A reach of over 500,000 followers