ONEPIECE – BLIND TEST

Issues

Present the new Onepiece collection and ensure the visibility of the brand in press and digital.

Action plan

• Organization of a press day for the presentation of the new collection
• Organization of an evening with musical activations (Blind test and DJ Set)

Results

23 bloggers – influencers present
Approximately 30 Instagram posts that generated over 4,000 interactions
A reach of more than 400 000 people
20 media coverage in fashion, women’s and lifestyle press…