LOTTO Free Product Placement

Issues

To support the launch of Lotto’s Life’s collection to a high engagement urban target.

Action plan

• Simultaneous contact with 60 street influencers (including @clairelatour, @jowti, @siennadanse, @alicemoitie…)
• 3 pieces of the collection of your choice in exchange for a post and Instagram story.
• Proposal of gift for VIP (Hugo Tout Seul, Hakim Jemili, Kungs, Eddy de Pretto, Natoo, @gloria_nbr, @clara.berry…).

Results

21 Instagram posts and 32 Instastories counted over 3 months
A reach of over 5,616,600 people.
EAE : €56,731