- Second of 3 steps in a 360° communications plan in Paris to support the brand’s development and awareness with the buyers and attract the general public. A strategy of repetition and multi-channel presence for the brand.
- Design & production of 3 tricycles
- Creation of communication tools (menu, flyers, press releases…)
- Digital campaign on the brand’s social networks
- Amplifying the operation with a collaboration with Lena Mahfouf – 4,2MK- which generatated a line in the street.
- Stay tuned for July !
- 22 200 Little Moons handed out over 3 days
- Reach : 4 200 000
- Impressions : more than 3 000 000