LITTLE MOONS

Little Moons

E-PR, Event

Challenge

  • Second of 3 steps in a 360° communications plan in Paris to support the brand’s development and awareness with the buyers and attract the general public.  A strategy of repetition and multi-channel presence for the brand.
Pascal Elbe

Plan

  • Design & production of 3 tricycles
  • Creation of communication tools (menu, flyers, press releases…)
  • Digital campaign on the brand’s social networks
  • Amplifying the operation with a collaboration with Lena Mahfouf – 4,2MK- which generatated a line in the street.
  • Stay tuned for July !

Results

  • 22 200 Little Moons handed out over 3 days
  • Reach : 4 200 000
  • Impressions : more than 3 000 000

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