Lagavulin
200th anniversary of the Whisky
Challenge
- Create a corporate event to celebrate Lagavulin’s 200th anniversary… without going to Scotland
Plan
- Organization of two tasting evenings with exceptional products for journalists at Julhès Paris, rue du Faubourg St-Denis in the 10th arrondissement: the only distillery in Paris that gives a full immersive experience in the world of whisky
- Creation of a press kit promoting 2 limited editions
- Buzz kit, strategic relaunching, organization of interviews
Outcome
- 30 journalists attending the event
- 76 press and web coverage
- AVE: 230 000 €