Lagavulin

200th anniversary of the Whisky


Challenge

  • Create a corporate event to celebrate Lagavulin’s 200th anniversary… without going to Scotland

Plan

  • Organization of two tasting evenings with exceptional products for journalists at Julhès Paris, rue du Faubourg St-Denis in the 10th arrondissement: the only distillery in Paris that gives a full immersive experience in the world of whisky
  • Creation of a press kit promoting 2 limited editions
  • Buzz kit, strategic relaunching, organization of interviews

Outcome

  • 30 journalists attending the event
  • 76 press and web coverage
  • AVE: 230 000 €