COLLECTION LAFONT X ROLAND GARROS

Issues

Establish and maintain a close relationship with influencers
Ensure the brand’s presence on press and digital media
Present and promote the Lafont collection in collaboration with Roland Garros

Action plan

• Invitation of two influencers to attend the Roland Garos tournament
• Organization of a contest on Instagram
• Strategic and targeted relaunch

Results

26 press and web coverage (Le Figaro Magazine, Men’s Business, Men’s Showcase…)
More than 500 participations to the contests